Content Strategy | Data Analytics | SEO


What is Content Strategy?


Content strategy involves looking at the complete landscape of business strategies, audiences, content channels and existing content and then determining the most effective means to meet your strategic goals by creating and promoting content that your audience wants and needs.

Content strategy is a written down statement that guides every decision about the type of content you produce. It is the foundational principle that connects all pieces of content that you create. A good content strategy incorporates strategic goals, audience needs, messaging, frequency and channels.


What is Data Analytics in Marketing?

In marketing and communications, data analytics is taking metrics from your content performance and looking at those in many different ways to inform content strategy and direction. The key to tracking the effectiveness and strategic relevance of your content is data analytics. Your data will provide a performance baseline and reveal actionable insights about improving content performance.


What is SEO?

SEO (Search Engine Optimization) is not only using high-volume keywords strategically in your content. SEO is also about understanding how search engines work (and change), how people search, what they search on and what questions your content answers. It is also the key to driving organic traffic to your site. SEO can increase your online audience more than any other marketing effort.

How can you increase organic traffic?

Is your content driving as much organic traffic as it could? Is it aligned with your strategic priorities? Are you tracking the correct key performance indicators (KPIs)? Do you have content on the verge of driving significantly more traffic?
These are the questions Brian asks and answers every day.

Experience drives results

Brian has been optimizing web content since 1996 and has a proven track record of pushing content to the top of the search results, optimizing content performance, structuring analytics to track messaging and reach and establishing governance and taxonomies to enable reporting against strategic goals.

He has worked primarily in higher education, medical institutions and the defense industry but also has experience with B2B and B2C businesses.

Can we collaborate?

Reach out to me and ask how we can work together

to improve your content performance.