Content Strategy | Data Analytics | SEO

What is Content Strategy?

Content strategy guides everything about the type of content you produce. It  incorporates strategic goals, audience needs, messaging, frequency and channels.

What is Data Analytics?

The key to tracking the effectiveness and strategic relevance of your content is data analytics. Your data will provide a baseline and reveal insights about your content performance.

What is SEO?

Search Engine Optimization is the key to driving organic traffic by creating content that users are looking for and providing them the answers they need.

How can you tell if your content is effective?

Is your content driving as much organic traffic as it could? Is it aligned with your strategic priorities? Are you tracking the correct key performance indicators (KPIs)? Do you have content on the verge of driving significantly more traffic?
These are the questions I ask and answer every day.

Experience drives results

Brian has been optimizing web content since 1996 and has a proven track record of pushing content to the top of the search results, optimizing content performance, structuring analytics to track messaging and reach and establishing governance and taxonomies to enable reporting against strategic goals.

Can we collaborate?

Reach out to me and ask how we can work together
to improve your content performance.