Epic Content Marketing, 2nd Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper.
All the incredible content from the first edition has been updated with new statistics, case studies, and technology improvements. Joe and I also added sections on community, superfans, AI/ML, and Web3 technologies, including creator coins, NFTs, and the Metaverse.
Brian W. Piper
Optimizing digital content since 1996, Brian can help you discover the data-inspired insights to make your business succeed.
Author, speaker, web3 enthusiast and educator, Brian understands the complexities of digital content, data, and communication.
Sign up for a weekly tip with one content marketing tip every Monday morning to start your week!
How can you increase organic traffic?
Is your content driving as much organic traffic as it could? Is it aligned with your strategic priorities? Are you tracking the correct key performance indicators (KPIs)? Do you have content on the verge of driving significantly more traffic?
These are the questions Brian asks and answers every day.
Experience drives results
Brian has been optimizing web content since 1996 and has a proven track record of pushing content to the top of the search results, optimizing content performance, structuring analytics to track messaging and reach, and establishing governance and taxonomies to enable reporting against strategic goals.
He has worked primarily in higher education, medical institutions, and the defense industry but also has experience with B2B and B2C businesses.
Can we collaborate?
Reach out to Brian to learn how you can work together to improve your content performance.