Brian W. Piper

How Creators Can Make The Most of Attending and Networking at Events

As the world returns to gathering together to learn, I thought it would be a good time to tackle how to make the most out of the experience, whether it’s a multi-day conference or a local networking session. 1. Create your event attendance strategy, from learning to networking You must make events intentional. Originally published …

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Google Analytics 4: Why Creators Shouldn’t Wait To Start Using It 

Our time is a limited asset, so it’s important that we don’t waste it working on content that doesn’t convert or help build our audience. Analytics provides a way to monitor our audience’s reaction to our content, so we make the most of the time we invest.  Originally published at The Tilt. Read the entire article …

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Volunteering for professional development

Professional development refers to increasing our knowledge or our skills, but it can also include increasing our network. There are a variety of professional development opportunities available to us within our careers. Some of the most common ones include conferences, workshops or classes (in person or online). Article originally published in Link: The Journal of …

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Creators Should Use Data to Drive Your Content Strategy

Whether you’re just starting a content business or are deep into it, knowing what is working with your content and what isn’t is critical in order to know where to put your efforts. Data can help you find those insights to ensure that your time is being used most effectively. Article originally published at The …

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How can I build a data inspired content strategy?

First things first, nothing in this post works if you don’t have a documented content strategy connected to clearly defined business goals. Your strategic goals will determine your key performance indicators, or KPIs, and let you know what it is you need to be measuring. Looking at your data and creating reports and dashboards without …

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