Category: Content Strategy

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Creators Should Use Data to Drive Your Content Strategy

Whether you’re just starting a content business or are deep into it, knowing what is working with your content and what isn’t is critical in order to know where to put your efforts. Data can help you find those insights to ensure that your time is being used most effectively. Article originally published at The…
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April 1, 2022 0
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How can I build a data inspired content strategy?

First things first, nothing in this post works if you don’t have a documented content strategy connected to clearly defined business goals. Your strategic goals will determine your key performance indicators, or KPIs, and let you know what it is you need to be measuring. Looking at your data and creating reports and dashboards without…
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January 8, 2022 0