Brian Piper presenting about content strategy and SEO at a conference



HighEdWeb Annual Conference 2023 – October 8-11, Buffalo, NY
Optimizing your content for search engines and users
Supercharge Your Content Marketing Workflow with AI

Content Marketing World – September 26-29, Washington D.C.
Using Data-Inspired Content Pillars to Elevate Your Content Marketing

HashtagHigherEd US – June 1-2, Washington D.C.
Using data to inform communications, content strategy, and break down silos


CMSWire Connect 2023

Collaborate Summit 2021

Content Marketing World, 2020, 2021, 2022

ContentEd 2022, 2021

ContentTECH Conference 2019

ContentTECH Virtual 2019

Creator Economy Expo (CEX) 2023

eduWeb Conference 2020, 2021

HighEdWeb Annual Conference, 2019, 2020, 2021, 2022

HighEdWeb Analytics Summit 2021, 2022, 2023

HighEdWeb Analytics/Metrics Community Discussions (regularly)

NFT London 2022

NFTNYC 2021, 2022, 2023

PRSA Icon International Conference 2021

PRSA panel 2018, 2019

PRxNE Conference 2018, 2021

Topics covered:

Content and data:
Using Data to Optimize Your Website for Users and Search Engines
Optimize Content Performance and User Experience Effectively through Data Analytics and Insights
Avoid Fatal Mistakes: Use Data to Drive Your Website Performance
Data-driven communications: Use data to drive your content strategy
Optimizing your writing for people and search engines
Google Analytics and Search Console: Insights into SEO
Data, tracking, and reporting during a pandemic
Navigating the Maze of Data & Analytics
How to Create Data-Inspired Content Pillars
The Power of NFTs to Change Education Through Community

Web3, NFTs, and crypto…oh my!
Using NFTs to Build Community
Utilizing NFTs to Incorporate your Following into the Fabric of your Content’s Narrative

Prompt tips for ChatGPT and Midjourney
Supercharge Your Content Marketing with AI
How to Integrate AI into Your Workflow

The Future of Work: The Importance of Mentorship Programs

Optimizing your content for search engines
How to actually do keyword research

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